522 South Pineapple Avenue
Sarasota, FL 34236
United States
Sarasota Estate Auction specializes in a wide variety of furniture, antiques, fine art, lighting, sculptures, and collectibles. Andrew Ford, owner and operator of the company, has a passion for finding the best pieces of art and antiques and sharing those finds with the Gulf Coast of Florida.
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Nov 2, 2024
Leonetto Cappiello (1875-1942) Italian/French, Framed Campari Poster. Depicts a clown holding a bottle of Campari floating inside the wound peel of an orange above the words "Bitter Campari."
Overall: 56 1/2 x 43 3/4 in.
Sight: 50 1/4 x 37 3/4 in.
#2375.
Leonetto Cappiello was born in 1875 in Livorno, Tuscany, Italy. Although he had no formal artistic training, his work was first shown in a municipal museum in Florence in 1892. Frustrated by the attitude of academically trained artists in the region, he created scathing caricatures of them, which were published in an album called Lantera Magica. The editor of the French journal Le Rire saw them and invited him to work for them, prompting him to move permanently to France in 1898. Over the next several years he published further caricatures for Le Cri de Paris, Le Sourire, Femina, and more, and it was his collaboration with Le Théâtre magazine that led him away from caricature into poster design. At the time, posters created by artists like Jules Chéret and Henri de Toulouse-Lautrec were mostly done in the Belle Epoch style, with bright backgrounds, jovial ethereal characters, and soft, elegant wording. Cappiello was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the norm. He is now often referred to as “the father of modern advertising” thanks to his innovations. He married Suzanne Meyer Cappiello in 1901 and returned to Italy briefly during World War I to work as an interpreter for the military. Upon returning to France, a chance meeting with the printer Andre Davambez led to his most famous works for alcohol, chocolate and other luxury goods like Campari, Pirelli, and Poudre de Luzy. Over the course of his career Cappiello produced more than 530 advertising posters, often at 500 francs per piece. He died in Cannes in 1942, and today his original posters are still fervently collected, sold at auction and by dealers around the world.
SHIPPING INFORMATION·
Sarasota Estate Auction IS NOT RESPONSIBLE FOR SHIPPING! BUYER MUST ARRANGE SHIPPING. All shipping will be handled by the winning bidder. Sarasota Estate Auction recommends obtaining shipping quotes before bidding on any items in our auctions. To obtain a quote, please email info@premiershipment.com. Be sure to include the lot you are interested in and address you would like the quote for. Refunds are not offered under any circumstances base on shipping issues, this is up to the buyer to arrange this beforehand.
BIDDER MUST ARRANGE THEIR OWN SHIPPING. Although SEA will NOT arrange shipping for you, we do recommend our preferred shipper Premier Shipping & Crating at info@premiershipment.com You MUST email them, please DO NOT CALLl. If you'd like to compare shipping quotes or need more options, feel free to contact any local Sarasota shippers. You can email any one of the shippers below as well. Be sure to include the lot(s) you won and address you would like it shipped to. Brennan with The UPS Store #0089 - 941-413-5998 - Store0089@theupsstore.com AK with The UPS Store #2689 - 941-954-4575 - Store2689@theupsstore.com Steve with The UPS Store #4074 - 941-358-7022 - Store4074@theupsstore.com Everett with PakMail - 941-751-2070 - paktara266@gmail.com
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