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THBAntique Kellogg's Toasted Corn Flakes Advertising Flyer Circa 1910
About Seller
522 South Pineapple Avenue
Sarasota, FL 34236
United States
Sarasota Estate Auction specializes in a wide variety of furniture, antiques, fine art, lighting, sculptures, and collectibles. Andrew Ford, owner and operator of the company, has a passion for finding the best pieces of art and antiques and sharing those finds with the Gulf Coast of Florida.
Live Auction in Progress ... Currently on Lot Two ways to bid:
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| $250,000 | $10,000 |
About Auction
LiveNov 3, 2024
Over 1,000 lots will be offered in day 2 of our 2 day weekend. There are multiple lots of important fine art from landscapes and etchings to old masters and portraits. We have a great collection of sterling silver, WWII posters, Asian antiquities, a lifetime collection of woodblock prints, oriental rugs, bronze sculptures, and more! Sarasota Estate Auction sarasotaestateauction@gmail.com
View Full Catalog (1014)
- Lot Description
Antique Kellogg's Toasted Corn Flakes Advertising Flyer Circa 1910. Depicts a small girl begging her mother for more delicious corn flakes.
Size: 16 x 10 3/4 x 3/4 in.
#7434 .
In 1876 John Harvey Kellogg became the superintendent of the Battle Creek Sanitarium (originally the Western Health Reform Institute founded by Ellen White), and his brother, Will Keith (W. K.) Kellogg, worked as the bookkeeper. For years W. K. assisted his brother in research to improve the vegetarian diet of the Battle Creek Sanitarium’s patients, especially in the search for wheat-based granola, until one night John left a batch of wheat-berry dough out on the counter and it grew mold. Rather than throwing it out the following day, he sent it through the rollers and was surprised to obtain delicate flakes, which could then be baked to a crunchy consistency and were named “corn flakes.” W. K. persuaded his brother to serve the food to guests both at and after they left the Sanitarium, but John forbade him to distribute the cereal beyond their own consumers. As a result the brothers fell out, and W. K. launched the Battle Creek Toasted Corn Flake Company on February 19th, 1906, eventually convincing John to relinquish rights to the product. It was renamed the Kellogg’s Toasted Corn Flake Company in 1909, and the name was shortened to Kellogg’s Company in 1922. By then they were producing over 120,000 cases of Corn Flakes daily, permanently altering the battlefield of the Cereal Wars that had begun in 1895 when C.W. Post, a former patient of John’s, created his own recipe based off of John’s initial granola product. In 1964 Kellogg’s introduced its first non-cereal product, a pastry that could be heated in a toaster called a Pop-Tart. From 1969 to 1977 Kellogg’s acquired various small businesses, including Salada Tea, Fearn International, Mrs. Smith’s Pies, Eggo, and Pure Packed Foods. It was later criticized for not diversifying further, as General Mills and Quaker Oats had, when its U.S. market share hit a low of 36.7% in 1983. Board chairman William E. LaMothe directed all focus to appeal to the demographic of 80 million baby boomers, rather than marketing children-oriented cereals as their competitors had. Their focus on “healthy” and “nutritional” aspects of their cereals single-handedly brought the U.S. ready-to-eat cereal market, worth $3.7 billion at retail in 1983, to $5.4 billion by 1988. Kellogg’s also introduced new products including Crispix, Raisin Squares, and Nutri-Grain Biscuits, and reached out internationally with Just Right aimed at Australians and Genmai Flakes for Japan. In 2001 Kellogg’s acquired the Keebler Company for $3.87 billion, quickly followed by Morningstar Farms, Kashi, Bear Naked, Cheez-It, Famous Amos, and numerous other brands. In 2012 Kellogg’s became the world’s second-largest snack food company (after PepsiCo) by acquiring the potato crisps brand Pringles from Procter & Gamble for $2.7 billion. After a series of missteps in the mid 2010s Kellogg’s sold off Famous Amos, Murray’s, Keebler, Mother’s, and Little Brownie Bakers to Ferrero SpA in late 2019 for $1.4 billion. Since the beginning of the COVID-19 Pandemic the conglomerate has been plagued by labor strikes and lawsuits, leading to a proposed three-way split into smaller enterprises, named Global Snacking Co., North American Cereal Co., and Plant Co. In 2023 the decision was made to keep Plant Co. part of Global Snacking (which was renamed Kellanova), while North American was renamed WK Kellogg Co. In 2024, Mars Inc., owner of M&M’s and Snickers, purchased Kellanova for nearly $30 billion, leaving the WK Kellogg company the last remaining vestige of the brothers’ legacy.
- Shipping Info
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SHIPPING INFORMATION·
Sarasota Estate Auction IS NOT RESPONSIBLE FOR SHIPPING! BUYER MUST ARRANGE SHIPPING. All shipping will be handled by the winning bidder. Sarasota Estate Auction recommends obtaining shipping quotes before bidding on any items in our auctions. To obtain a quote, please email info@premiershipment.com. Be sure to include the lot you are interested in and address you would like the quote for. Refunds are not offered under any circumstances base on shipping issues, this is up to the buyer to arrange this beforehand.
BIDDER MUST ARRANGE THEIR OWN SHIPPING. Although SEA will NOT arrange shipping for you, we do recommend our preferred shipper Premier Shipping & Crating at info@premiershipment.com You MUST email them, please DO NOT CALLl. If you'd like to compare shipping quotes or need more options, feel free to contact any local Sarasota shippers. You can email any one of the shippers below as well. Be sure to include the lot(s) you won and address you would like it shipped to. Brennan with The UPS Store #0089 - 941-413-5998 - Store0089@theupsstore.com AK with The UPS Store #2689 - 941-954-4575 - Store2689@theupsstore.com Steve with The UPS Store #4074 - 941-358-7022 - Store4074@theupsstore.com Everett with PakMail - 941-751-2070 - paktara266@gmail.com
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- Payment & Auction Policies
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Available payment options
We accept all major credit cards, wire transfers, money orders, checks and PayPal. Please give us a call at (941) 359-8700 or email us at SarasotaEstateAuction@gmail.com to take care of your payments.
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- Buyer's Premium
- Size
16 x 10 3/4 x 3/4 in.
- LiveA Cat Code
12
- LiveA Material & Tech Code
25834
