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THBLate 1990's Apple "Think Different" Backwards Running Quartz Watch
Live Auction in Progress ... Currently on Lot Two ways to bid:
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About Auction
LiveDec 1, 2024
Featuring: a wide selection of fine estate and antique jewelry with pieces by Tiffany & Co., Cartier, Tambetti, Roberto Coin, Chaumet and others Peterborough Auctions LLC auctions@peterboroughauctions.us
View Full Catalog (274)
- Lot Description
Black anodized aluminum 35mm bezel with white dial, black lettering and multicolored Apple logo; China movement, with a new battery, on black leather strap. Working well, but not tested for accuracy. Stainless steel back branded Apple Watch. Purchased new in 1998.
In 1997, after years of decline, Steve Jobs came back to Apple as a advisor and shortly staged a boardroom coup. The company contracted LA advertising agency TBWA\Chiat\Day to revamp the brand as they had done 13 years before with their iconic Super Bowl advert, resulting in the "Think Different" campaign.
Condition
Please ask all questions prior to bidding, additional photos and condition reports are available for all lots. Lot descriptions and condition reports represent the informed opinion of Peterborough Auctions, but do not serve as a guarantee. The absence of a condition report does not guarantee excellent condition or imply an object is free of defects. Within a reasonable margin, all weights and measurements should be considered approximate.
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