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With offices in Cincinnati, Cleveland and Denver, Cowan’s holds over 40 auctions each year, with annual sales exceeding $16M. We reach buyers around the globe, and take pride in our reputation for integrity, customer service and great results. A full-service house, Cowan’s Auctions specializes in Am...Read more
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Jun 9, 2017 - Jun 10, 2017
Lithographed poster, 42 x 54 in., La Fiesta de las Flores, Los Angeles, May 7 - 12, 1906. Recently mounted on linen, but reportedly had same bright colors when found. Two pages in green and yellow outfits blow on flower "trumpets."
The festival was begun in 1894 as a multi-day event celebrating the cultural heritage of Los Angeles and Southern California in general. It was sponsored by the Los Angeles Merchants Association, and joined a few years later by the Chamber of Commerce and Board of Trade. Advertisements for the 1896 event mention the parade as including "Spanish caballeros, Mexican Vaqueros, Indians, and Chinese," plus a carnival of "30,000 maskers" and a floral parade. Although it was halted during the Spanish American War, the festival was revived in 1901. This level of multiculturalism was unusual in that time.
Charles Lummis helped with the early festivals, using his associations with Isleta Pueblo to include Pueblo Indians in 1895. He also oversaw the historic tableaux and provided archaeological and cultural materials (costumes and ceremonial items). Lummis was at least striving for historical accuracy in the midst of a marketing event. (Information obtained from the Online Archive of California, May 9, 2017.)
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