Andy Warhol "You're In" Coca Cola Bottle (1967)

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Exceptional Finds Ancient, Ethno, Fine Art

By Artemis Gallery

Nov 15, 2024

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• Lot Description
  Andy Warhol (American, 1930-1987). "You're In" Coca-Cola Bottle, 1967. Hand-initialed "A.W." in black ink by Warhol on the stopper cap. "You're In Andy Warhol" sticker attached to underside of bottle. Andy Warhol's "You're In" is a glass Coca-Cola bottle that Warhol spray-painted silver with a bottle stopper that he hand-initialed "A.W." in black ink. A sticker on the underside of the bottle reads "YOU'RE IN / Andy Warhol". In addition to spray painting the "You're In" bottles silver, Warhol filled them with a cologne called "Silver Lining". Interestingly, a Museum of Merchandise poster advertised the bottles as containing toilet water, hence the clever title "You're In". This suggestion that the Coke bottles were filled with urine arguably tainted the reputation America's beloved bubbly beverage, and the Coca-Cola company ordered Warhol to cease and desist. "You're In" exemplified Warhol's clever ability to simultaneously preserve and disrupt the identity of popular commercial products. Size: 7.875" H x 2.75" diameter (20 cm x 7 cm)
  
  Please Note: Another "You're In" Coca-Cola bottle (with the metal bottle holder) sold for $22,689 at Sotheby's "Remarkable Rarities" sale (Lot 7065 - sale ended October 26, 2017). Sotheby's provided the following informative and entertaining history of Warhol's "You're In" project: "Warhol produced 'You're In' in 1967 in an edition of 100, filling Coke bottles with a cheap cologne called 'Silver Lining.' The project made its debut on a poster for an exhibition at the Museum of Merchandise, which advertised the bottles as being filled with toilet water and mischievously entitled 'You're In.' By suggesting that this Coke bottle was filled with urine, Warhol seemed to defame the product that all Americans shared—in his 1975 book The Philosophy of Andy Warhol, he famously mused: 'The President drinks Coke, Liz Taylor drinks Coke, and just think, you can drink Coke, too.' As far as 'You're In' was concerned, Coca-Cola was not amused and ordered Warhol to cease and desist. This work encapsulates Warhol's profound and unparalleled ability to both retain and destroy the commercial identity of the everyday object."
  
  Andy Warhol's life as well as his art were focused on consumer culture, celebrity, and mechanical reproduction. Indeed, Warhol was a champion of the Pop Art movement and responded to mass-media culture like his contemporaries Robert Rauschenberg, Jasper Johns, and Roy Lichtenstein. Warhol created masterful silk-screen prints such as his 32 Campbell's Soup Cans (1962), Brillo pad box sculptures, the "You're In" Coca-Cola bottles, and portraits of Marilyn Monroe and Elvis Presley in characteristic hard edges and a candy-like color palette. "The best thing about a picture is that it never changes, even when the people in it do," he once explained. Indeed, Andy Warhol created some of the most iconic images of the 20th century, and this work resonates with his early interests in the world of fashion.
  
  Andy Warhol was born and raised in Pittsburgh, Pennsylvania. He graduated from the Carnegie Institute of Technology in 1949 and then moved to New York City to pursue commercial art, working for fashion magazines like Glamour and Vogue. In the 1960s, Warhol rented a studio loft in Midtown Manhattan later known as The Factory. The Factory was a hub for artists, movie stars, and models, who became subjects and inspiration for his prints and films. In addition, the space served as a performance venue for The Velvet Underground. By the 1980s, Warhol was collaborating with rising artists such as Jean-Michel Basquiat and Keith Haring. Following Warhol's death at age 58, due to complications from routine gall bladder surgery, his estate became The Andy Warhol Foundation. In 1994, The Andy Warhol Museum museum opened in his native Pittsburgh. Today, his works are appreciated throughout the world and may be viewed in major museum collections including the Art Institute of Chicago, the Whitney Museum of American Art in New York, and the Tate Gallery in London.
  
  For further reading:
  
  J. O'Connor et B. Liu, Unseen Warhol, Cologne, 1996 (another example illustrated on p. 120).
  
  G. Frei et N. Printz, The Andy Warhol Catalogue Raisonne of Paintings and Sculptures 1964-1969, volume 2B, London, 2004, No. 1937.12 (another example illustrated on p. 287).
  
  D. Hickey, Andy Warhol "Giant" Size, London, 2006 (another example illustrated on p. 135).
  
  Provenance: private Georgia, USA collection
  
  All items legal to buy/sell under U.S. Statute covering cultural patrimony Code 2600, CHAPTER 14, and are guaranteed to be as described or your money back.
  
  A Certificate of Authenticity will accompany all winning bids.
  
  We ship worldwide and handle all shipping in-house for your convenience.
  
  #183785

  Condition

  Hand-initialed "A.W." in black ink by Warhol on the stopper cap. A sticker on the underside of the bottle reads "YOU'RE IN / Andy Warhol". Overall very good condition, with scattered scratches and wear as shown.
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